Blog Policy | Web Communications

University Blog Purpose

The purpose of the is to curate marketing-focused communication and cultivate thought leadership relevant to the University鈥檚 mission.

Only 爆走黑料 faculty, staff and graduate assistants聽may write for the 爆走黑料 blog. An active 爆走黑料 email account is required.
Accounts will not be provided for external University partners. An external, vetted University partner may submit a post, and a University blog user may publish on the partner鈥檚 behalf. (These contributors can be noted within the Contributor fields.)

Content must be original.
- Content from other websites may not be reposted to the 爆走黑料 blog. Instead, write original content, then cite and link to the external article. This approach avoids potential copyright infringement and also improves SEO.
- Content posted to the , or sites should not be reposted to the University Blog.
Content must adhere to the University鈥檚 mission.
Content must be in compliance with . Authors are responsible for acquiring permissions to post copyrighted material, including photographs.
Content must follow and along with web and social media policies
Content that promotes upcoming event dates and details should be posted to and should not be posted on the University blog. Exceptions include highlighting an event speaker, event recaps, etc.

Personal views and opinions that are inconsistent with the University鈥檚 mission.
Links to pages, videos, social media or images that are inconsistent with the University鈥檚 mission.
Content that is geared toward personal business or personal gain.
Advertising non-university entities, businesses or products.
Blog content that implies institutional endorsement of a project, service or opinion.

University branding and/or the 爆走黑料 name cannot be used for external or personal blogs or websites (i.e. any site that is outside of the campbell.edu domain) as this is a violation of .
Blogs pertaining to academic, course-related content can be created via Information Technology Services.

University branding and/or the 爆走黑料 name cannot be used for external or personal blogs or websites (i.e. any site that is outside of the campbell.edu domain) as this is a violation of .
University Communications & Marketing reserves the right to remove, at any time, content that is posted on a blog or website that is inconsistent with the University鈥檚 mission and policies or in violation of local, state or federal law.
Blog accounts that are not regularly contributing content will be archived. If a blog is inactive for more of a semester, University Communications & Marketing may contact you. If it鈥檚 still inactive after three months, University Communications & Marketing will archive it.